Noma

Club Monaco at Noma

'CM at Noma' was a concept store at the world famous Noma restaurant in Copenhagen, curated by the team at Club Monaco. The restaurant, located by the habour in Christianshavn, is traditionally home to venerated Danish chef René Redzepi and his team, who relocated to  Japan for 3 months to run a pop up restaurant at the Mandarin Oriental in Tokyo. Club Monaco was offered the space to keep the energy of Noma alive in Copenhagen while Rene was away and also use it as a marketing exercise to educate Danish customers on the Brand.

The space at Noma, with its exposed wooden beams, touches of wild greenery, and Danish design furniture, has been transformed by Club Monaco, to showcase a vast range of carefully curated products. Included in the selection are pared back CM clothing in neutral tones, beautiful books and rare editions from Strand in New York, locally supplied bouquets of wild flowers, as well as Noma Ceramics and custom Mad Et Len scents by Oliver Gustav connected the CM brand to local businesses that were represented in the Pop-Up Market.

To further add to the experience, we set up a specialist coffee bar run by the team from Koppi and a wine bar by Ved Stranden 10, inside the space to encourage guests to stay and linger a while, which the Copenhagen locals enjoyed during the dark cold winter.

Cereal Magazine partnered with Club Monaco to help launch and photograph the store, providing volumes of Cereal and limited edition winter landscape prints to celebrate our partnership. The Club Monaco concept store was open at Noma until Friday March 13th 2015.