Noma x CM
Photography by Rich Stapleton for Cereal Magazine
Club Monaco at Noma
'CM at Noma' was a concept store at the world famous Noma restaurant in Copenhagen, curated by the team at Club Monaco. The restaurant, located by the habour in Christianshavn, is traditionally home to venerated Danish chef René Redzepi and his team, who relocated to Japan for 3 months to run a pop up restaurant at the Mandarin Oriental in Tokyo. Club Monaco was offered the space while Rene was away to keep the energy of Noma alive in Copenhagen as well as use it as a marketing exercise to educate Danish customers on the Brand.
The Design
The space at Noma, with its exposed wooden beams, touches of wild greenery, and Danish design furniture, has been transformed by Club Monaco, to showcase a vast range of carefully curated products. Included in the selection are pared back CM clothing in neutral tones, beautiful books and rare editions from the Strand in New York, locally supplied bouquets of wildflowers and foraged natural products for display, as well as Noma’s KH Würtz Ceramics and custom Mad Et Len scents by Oliver Gustav connected the CM brand to local businesses that were represented in the Pop-Up Market.
To further add to the experience, we set up a specialist coffee bar run by the team from Koppi and a wine bar by Ved Stranden 10, inside the space to encourage guests to stay and linger a while, which the Copenhagen locals enjoyed during the dark cold winter.
Cereal Magazine partnered with Club Monaco to help launch and photograph the store, providing volumes of Cereal and limited edition winter landscape prints to celebrate our partnership. The Club Monaco concept store was open at Noma until Friday March 13th 2015
Team:
Club Monaco Store Design
Design Team: Sean Tao & Jennifer di Leonardi
Photography by Rich Stapelton for Cereal Magazine & Alice Gao
Photography by Rich Stapelton for Cereal Magazine